Instagram is an online mobile application used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has quickly become a very popular social media tool. Instagram was originally created to allow people to apply various filters to photographs taken on their mobile phones and easily upload and share these photos with their friends (or account followers) using the Instagram application. Recently a video was introduced on InstaCurtidas it can now be uploaded, but Instagram video clips are limited to 3 to 15 seconds.
Why are businesses turning to Instagram?
- There are more than 300 million Instagram users worldwide.
- About 70 million images are uploaded every day.
- The account is ‘free’ to set up so there is a low barrier to entry.
- It is a medium that allows easy sharing of content 24 hours a day.
- What kinds of success have businesses had using Instagram?
- Levi’s, L’Oreal, and hundreds of other businesses have been able to use this tool:
- Increase awareness of their products and services.
- To increase brand recognition.
- Showcasing their community and pro bono work to inspire and attract potential customers to engage with their product, service, or brand.
- Run successful promotions, contests, and giveaways.
- Small Business Marketing Success with Instagram
Instagram seems to be especially popular with product-based businesses due to its visual nature. Many businesses that are product based such as clothing, jewelry, makeup or even food-based businesses have achieved success using Instagram. This is because the app allows people to post and share photos of people wearing or using these products For example, a food manufacturer can post photos of themselves cooking, sharing meals, or entertaining friends using their food products. This success is not exclusive to big brands as many small businesses have been able to harness the power of Instagram to engage their clients. For example, Melbourne-based Cafe The Kettle Black had over 45,800 followers in March 2016. They achieved this by using attractive photographs of their food and cafe food images that would attract Instagram users, as well as using hashtags that cater to foodies, food bloggers, and others. Instagram users will be interested or searching.
Influencer Marketing
Bloggers, social media stars, and media personalities have a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This group of ‘influencers’ means that there are a number of eyeballs ready to look at your product or service. The audience has already been built for you. Engagement is already built and tapping into your product by uploading it to their Instagram feed or being featured by a blogger or popular Instagram account holder will help you grow your audience even faster. So it’s important to take the time to identify the key ‘influencers’ in your industry and how you can tap into them.
Hashtags – What are they?
How can they be used to increase business exposure?
I suggest that if you are interested in getting on Instagram, you spend some time researching your hashtags. Hashtags are tags that you can add to the captions of uploaded images. To create a hashtag you need to use the # symbol in front of the tag and then add a keyword or keywords without a space after the hash symbol. For example, you can post a product image of a pair of jeans. Your hashtag could be #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular on Twitter but if you haven’t looked online to see some examples of how they are being used. The purpose of hashtags is to tag your photos in a topic or topic category that is ‘searchable’ or ‘popular’ on InstaCurtidas.
Remember:
- There are no spaces in your hashtag
- Your hashtag cannot contain any special characters such as !@$&
Instagram has a powerful search feature so if posts are set to ‘public’ you can use hashtags to tag your photos and videos to make content easier to search and more accessible to the public. This means your content can be discovered when someone runs a search and explores that ‘search term’ which leads to more people finding out about your business or brand.
Some hashtags are very popular so it’s important to identify the ones most relevant to your industry The purpose of the game is to get people talking, liking, following, and sharing your content. Hashtags help get the word out when used effectively so take some time to figure out how to use them to get the best out of your content.
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